This reminds me of the old Yogi Berra joke, "Nobody goes there anymore, it's too crowded." If the only thing keeping more people from riding Dart is that Dart doesn't have enough capacity, then that's a problem most businesses would love to have. And if cheap gasoline is what keeps people from riding Dart, then that's a problem that will take care of itself, sooner rather than later, given the trends in the oil-producing regions of the world.
Southwest Airlines became very profitable even with a "cattle car" reputation. Or maybe it was the business decision not to buy more planes so that the ones they owned were always fully loaded that allowed Southwest to remain profitable when so many other airlines went bankrupt. Dart should be so fortunate. It could do worse than earn a "cattle car" reputation.
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