The Nightly Build
How the Winners Did It
Like most, I was surprised that, with three places with three or
four candidates, there were no run-offs. Mark Solomon won his four-way
race by 26%. John Murphy won his three-way race by 24%. Gary Slagel
won his three-way race by 21%.
Like most, I was surprised that the candidates endorsed by the
Richardson Coalition PAC swept the election, winning all seven places.
The candidates endorsed by the other PAC who spent significantly on
the election, the Richardson Fire Fighters Association (RFFA), went
one for seven. Steve Mitchell, running unopposed in Place 6, was
endorsed by both the Richardson Coalition and the RFFA.
Reactions were somewhat predictable. Supporters of the losing
candidates credit (blame?) the influence of the Richardson Coalition,
especially the "voters guide" it mailed to Richardson voters, in
determining the outcome. Defeated Place 7 candidate Dennis Stewart,
was
quoted in The Dallas Morning News as saying, "A handful of
people with a lot of money can get things done." Reader "Destiny" put
it more bluntly: "The only answer I can come up with is we had a bunch
of mindless sheep voting with the coalition flyer in hand."
John Murphy campaign worker William J. 'Bill' McCalpin had a
different explanation.
"I can tell you that the John Murphy campaign won a three-way race
outright because of sheer hard work. Yes, I am sure that the naysayers
are already muttering about the election being bought by the
Richardson Coalition, but the fact is the Coalition is not some
monolithic monster that rules Richardson - the Murphy campaign
actually didn't have much to do with the Coalition because we were
running our own race."
My own view? There's a grain of truth in each of the explanations.
Without professional polling of the electorate, it's impossible to say
how much weight each explanation carried.
With a population of 100,000, only 7,100 people voted. Maybe
10-20% of those attended even one of the candidate forums. That says
there's a lot of either contentment or apathy among the electorate and
not that many fully informed voters. Unless something is done to
change the dynamics, the incumbents are going to win in such an
environment. And, in four of the six races with an incumbent, the incumbent did win.
Into that environment, drop a professionally done "voters guide"
into everyone's mailbox and expect the Richardson Coalition PAC, who
endorsed those four incumbents, to have a big impact. Big
endorsements by everyone from Congressman Pete Sessions, former Police
Chief Larry Zacharias, and Richardson benefactor Charles Eisemann for
former mayor Gary Slagel was bound to rub off on the other candidates
also endorsed by the Richardson Coalition PAC, whether incumbent or
challenger. In this reading of the returns, Gary Slagel not only had
strong support, he had long coattails.
In my view, the negative campaigning by both sides hurt their
respective candidates about equally. The Richardson Coalition PAC's
heavy-handed "voters guide" discredited the PAC in my eyes. But the
anti-Coalition forces' demonization of the PAC and Charles Eisemann
and Gary Slagel turned me off as much or even more. In the voters'
view, I guess that both sides had more success driving up the
negatives of their opponents than they themselves suffered by going
negative, with the Richardson Coalition PAC coming out ahead simply
because their direct mailing reached more voters.
With such a small turnout, it's plausible that an active candidate
with enthusiastic volunteers can turn out enough vote to tip an
election, or at least get over that 50% level needed to avoid a
run-off. Testimony about some of the lesser-financed candidates that
they were knocking on doors is no doubt true. But it's impossible to
measure just how much "shoe leather" effort was put into each
candidate's campaign and how receptive the voters were to such
efforts. It's one thing to talk to a voter. It's something else again
to get them to go to the polls for you. I have no doubt that, in
local elections, just like in national elections, in the end,
get-out-the-vote efforts are critically important. The winning
candidates, even if they didn't exceed the efforts of the losing
candidates, must have put enough effort into this part of the campaign
to get several thousand voters out to mark their ballots for the
winners.
In the end, the numbers tell the story. Four incumbents won. Two
lost. There was one open seat with four candidates. What all the
winners had in common was that they were endorsed by the Richardson
Coalition PAC. No matter the individual candidates, no matter the
uniqueness of each campaign and campaign staff, the common trait of
being endorsed by the PAC is hard to overlook. Given that the PAC's
most visible effort in this campaign was that one mailer that everyone
was talking about, it's hard to avoid the conclusion that the
Richardson Coalition PAC had the names, the money, and the skill to
win themselves an election. The PAC may have united the council. Whether they've irreparably divided
the city in the process remains to be seen.